Australian-owned Hotel Management Company StayWell Hospitality Group (SWHG) has expanded their global footprint in a partnership with Manhatton Hotel Group, which will spearhead the growth of Park Regis and Leisure Inn hotel brands into mainland China.
StayWell Hospitality GroupCEO and Managing Director, Mr Simon Wansaid thatentering into thisMaster Licensing Agreementwill have a target of securing an additional sixty hotels in the region within the next 36 months, with thirtyhotels opened by 2020. Beijing, Shanghai, Hong Kong, Guangzhou, Shenzhen and Chengdu are regarded as the primary target markets. It is expected that in the next 18 months, Manhatton will secure three hotel management projects in Chinese first-tier cities
“StayWell is a global hotel company with 36 properties across the world, this partnership will not only expand our offering in China but also provideopportunity for StayWell and its brands Park Regis and Leisure Inn to capitalise and also embrace the highly regarded position international hotel brands have in the Chinese market,”said Mr Wan.
The Manhatton Hotel Management partnership agreement follows the formation of a number of international partnerships including Asian basedHospitality Management Solutions Co. Ltd (HMS) which has a stronghold in both Vietnam and Thailand as well asa United Kingdom based-partnership with renowned hospitality company Fiveways Hospitality.
“Forming these partnershipswith trusted and well-known hotelier groupswith experience in their local markets ispivotal in bringing our international expansion plan of 100 hotels across the globe by 2020 to life,”Mr Wan said.
Manhatton Hotel Group President, Mr. Ji Deng is eager to be part of StayWell Hospitality Group’s expansion plans and be the first to introduce the Park Regis and Leisure Inn brands within China.
“At present, the Chinese hotel industry is experiencing a change in consumer expectations, where customers now seeking globalised accommodation options,” said Mr. Deng.
“We are eager to combine StayWell’s established brand name with Manhatton’s local industry resources and operations experience, to bring the Park Regis and Leisure Inn brands to Chinese consumers.
“Manhatton currently operates our own high-end business and leisure hotel brand Grand View and look forward to the opportunity of establishing two new brands within the market with positive result,” he said.
For more information on Manhatton Hotel Group visit www.mhghotel.com
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About StayWell Hospitality Group:
Based in Sydney Australia, StayWell Hospitality Group, operates two high profile hotel brands – Park Regis and Leisure Inn. StayWell has a growing international hotel network now numbering in excess of 36 properties across Australia, Singapore, Indonesia, India, the United Kingdom, and United Arab Emirates. The company is privately owned by three stakeholders – Simon Wan (CEO and Managing Director), Richard Doyle (Executive Director and Corporate Counsel), and Bal Sohal (Non-Executive Director).
StayWell has a defined strategy to grow its portfolio within three years to a network of more than 100 hotels across Australia, South East Asia, India, China and Europe.
About Manhatton Hotel Management:
Manhattan Hotel Group Singapore is a famous international hotel investment management institutions. The group owns three hotel brands: Manhattan Hotel, Taoyuan Hotel, Manchester Li Hotel. Group in Europe, Southeast Asia, Chinese, and other places have many direct and managed the high-end wine shops, hotels and is under construction and preparation.
The group's brands include Manhattan Hotel, Taoyuan Hotel, Li Manchester hotels and resorts, the hotel, Mansinuo, group members of the hotel around the main city in China, and the strong momentum of development.Singapore Manhattan Hotel Group in 1992 to enter the mainland Chinese, international hotel management philosophy and Chinese local reality perfect combination, to nurture the successful local brand "xintaoyuan Hotel (Grand View Hotel)" and realize the multi home xintaoyuan hotel investment operations, has been operating under the banner of all hotelThe average occupancy rate above 95%; the rate of return on investment for many years in the country among the best in the industry, was named the "golden cup award" and "Chinese hotel industry the most value to join international hotel chain brand".
Manhattan hotel group with international hotel management experience and unique management strategy, to assist the owner to create maximum profits and enhance the hotel asset value, providing new consumer experience for travelers from all over the world.China group in the development of the mainland will continue to "international standards, local characteristics of the operation and management advantages, Manhattan is not only good at international hotel operations and management, but also good at planning and management of large luxury restaurant, nightclub, sauna; international hotel management and hotel catering and entertainment culture as well as the Chinese Features a combination of traditional culture, is a unique advantage of Manhattan hotel group, is the vast majority of domestic and foreign chain hotel brand can not match.
In 2017, the group decided to increase the Asia Pacific region, especially into the Greater China region's strategic plan in the future, China, to the annual development speed of 5-10 hotel for strategic expansion, the The Globe Hotel's total number of more than 100 in 5 years, and a complete listing.
