This is a British lawyer born in Venezuela, with a Thailand hotel group, to China's development of the story. No matter from which point of view, this is full of legends.

Like almost all law school graduates in the early years, Peter chose to join the legal profession, carry out the occupation career. Until 1989, Peter in order to improve constantly on the run state of life, so Holiday Inn Worldwide became the Universal Hotel legal adviser, so soon and the hotel industry.
Before joining the ONYX hotel group, served as vice president of Peter also worked in London, Morgan Stanley British real estate company, responsible for asset management, business development and supervision of Morgan Stanley Hotel business in Europe.
In August 2008, Peter served ONYX hotel group CEO. in his view, with the enthusiasm of the Chinese people to travel abroad growing, the market has great potential.
China has a huge market potential
About 10 years ago, ONYX was a Thailand based on the local market of hotel group, with second generations of family enterprises took over the company, the "expansion" concept quickly became the core value of the ONYX group, the high-level group has formulated a series of plans, the Asian market will undoubtedly become the first choice, Chinese market is given great the attention.
In March 2010, ONYX with its three brands Amari (Amari), Shama (Shama) and AO (OZO) China market to enter the house.
"We believe that the China market has huge potential. We are in the process of market research, both in Thailand, Europe, or Australia, whether it is luxury hotels, or cheap short rent apartments, there are Chinese tourists figure"
Peter told reporters that this is not only because Chinese travel enthusiasm is high, also shows that this group changes in consumer attitudes, more and more Chinese to hotel accommodation as an important part of tourism travel to look at.
Therefore, for the development of Greater China, Peter is full of confidence. "In order to expand in China mainland business, we have been actively seeking cooperation with the local top real estate developers. We will continue to vigorously expand the business scope, management and operation to be completed in 2018 81 hotels, resorts and strategic objectives" of the Hope Land Executive Serviced Apartment.
In early 2010, ONYX announced the acquisition of a wholly-owned Shama, ONYX at Chinese become the market after the first big move in.1996, Shama China in Hongkong's first Hope Land Executive Serviced Apartment, Hope Land Executive Serviced Apartment and boutique concept first introduced the Hongkong real estate market.
Asian Service pulled high threshold
In the hotel industry and for nearly 30 years, worked in London, Brussels, Sydney, Chinese Hongkong, Singapore and Thailand, live Peter the greatest feeling is: "Asian hotel industry overall pushed up the The Globe Hotel industry service requirements.
Peter said to reporters: "once upon a time, whether it is in South America, North America, or in Europe, the vast majority of people, especially because of business reasons to travel to the hotel guests, is only required to provide accommodation, the most is to provide a meal or two meals a day. However, since these people come to Asia. Everything changed"
In the view of Peter, the Asian hotel industry really has done a lot of good hotels than in Europe and the United States, especially in services. Whether in the hotel or in the hostel, service staff is always smiling, for the guests try to answer any questions.
"If no matter what you want, the hotel can do it for you, wherever there is WiFi, the price is not expensive." Peter admits: "as long as live in this hotel, and then returned to Europe and the United States, see the hotel staff expressionless, how can feel happy?"
Even international large chain hotels, when entering the Asian market, will continue to be a great challenge for the local hotel practitioners in Asia, after all, there is no good service, you are nothing.
Competitive market segmentation
For example, in Maldives, for the European and American tourists, is almost unimaginable to go to Maldives for four days and three nights, almost all of them live on the ten and a half months. But Asian tourists may just want to have a short holiday. As a result, residence time is long the guests may Select Hotel style apartments the short residence time may be more likely to hotel accommodation. "Peter told reporters, this makes the hotel pay more attention to the different market segments, positioning according to the needs of target customers.
Therefore, the hotel style apartments in recent years with the significant development of.Peter believe that the hotel style apartment / Hope Land Executive Serviced Apartment will be the next 10 years the development trend of the hotel industry in Asia.
In addition, Peter is also very optimistic about the development of light luxury and comfort level of the hotel.
"We are aware of, like the man on business, or choose to spend a short time to stay focused on the tourists in a certain place, and they will not be in the hotel for a long time. In this way, a lot of hotel facilities, such as swimming pool, gym, SPA, conference hall, or restaurant, is actually not a must the guest is in charge of, and for these services.
"Have a comfortable sleep environment, can provide basic breakfast, enjoy the smooth WiFi, excellent geographical location, at the same time cost than the five star hotel is low, I think, so that the positioning of the hotel will have a good market prospect in the future"