Forgotten community function recovery and development, will be a blue ocean Urban Inn; for the Urban Inn is planning to be built, functional planning is imperative.
Recently a large number of new hotels throughout the city in various emerging, in the feasible report as real estate facilities, there are around the community supporting the words, but the supporting process in the target market to determine the equipment and facilities in the reception of good government related activities and meetings, and supporting public consumption to implement measures and management the management team goals. Both first-line, second tier city international hotel brand management, or second tier, three line city domestic hotel brand management, business planning and function area of the hotel has the original standard has changed: supporting the large conference hall and banquet hall to high star hotel essential, small conference and conference hall supporting are generally in more than 8 restaurants in the lobby area; greatly reduced number of small rooms with bathroom more, some hotels up to more than and 30. So. Can the facilities, hotel business is certainly on the government, meetings, public funds, conference rooms to drive, catering consumption rising, dining room has normal income of more than the percentage of the hotel. But in the absence of tube public consumption moment function, associated with hotel and the people of the community are often only a large wedding and a small buffet.
The hotel industry in foreign countries, both high-end luxury hotel or Econo Hotel, city hotel will take an integral part of the community function, around five km radius of the residents are to hotel consumption target market, these residents will be the birthday party to the hotel, to chat, go to the hotel to go to a restaurant and consumer society is. Because the hotel is a gathering place for them. These hotels are generally a restaurant door is open on the side of the road, not a guest without going through the gate of the hotel lobby, it is convenient to eat; most Western Hotel will have a coffee bar door can make non registered customers in and out the side of the road, sharing leisure space and diet hotel customers; it is important that the different grades of hotels and catering consumption of different grades of social food consumption, the price difference is not large, the hotel dining, wine It is just one more residents choose leisure dining place. There is also a famous foreign brand coffee, catering resident Hotel, both the strategic mode of cooperation, their respective expertise. Such as COSTA coffee in the UK is a famous brand of coffee, and the local hotel chain JURYS INN full range of cooperation, each JURYS INN from the bar to the room service to breakfast, all the coffee is provided by specialist COSTA configuration, both sides cooperation is very happy, the customer for coffee brand identity.
To observe the current consumption places of domestic residents, to buy bread and pastry will choose "bread talk", "85 C" "Kristin, rarely choose nearby hotels; these bakery brands have opened in every city and supporting commercial center and the residence of residents more stores, every day is full of customers, these brands in the premise of the original business only West Point, see the further demand of consumers, at present in the city's flagship store launched a tea business, business is also popular, on the environment, the hotel will not than the bakery, why residents to the hotel pastry to consumption? Arguably, the West Hotel pastry is the earliest introduction of foreign technology and formula, 30 years ago the west people will think of high-end hotel, now more than ever people love to enjoy high-end hotel price point, and let the people off and few varieties. In addition as residents at their own expense, food consumption, is often the first choice to social catering rather than a hotel, and price and catering brand. The local residents of Select Hotel dining is often a variety of buffet, other local dishes considered very little.
At present our country hotel as an independent brand publicity is not much, from this point of view, the local residents in the choice of restaurant meals for the hotel and catering choices are often not in the first place. While the foreign hotel catering to independent brand's audience in a wide range, to the local consumer. There is a hotel catering positioning problem, remember the JinJiang Inn opened in Shanghai, the mode of introducing foreign Econo Hotel with separate dining, each hotel is equipped with the "Jinjiang Restaurant Chef", in addition to providing service for its customers, for services to the surrounding residents. After years of market testing, nearby residents tend to the same set of economic level in the restaurant on the head, choice the same price than the "Jinjiang social catering Chef". In fact, the "Jinjiang Chef" is the mass consumption, but the choice of the residents will find the "grandma" Wang Xiang " Park and other social catering. Remember this early in the southern city of Guangzhou high star hotels like the White Swan, Garden Hotel, weekdays and weekend morning tea is around the choice for high-end customers, in recent years, the development of social catering, many high-end customers are high-end catering social differentiation. At present there are part of the hotel, the catering outsourcing model, invited the local well-known restaurant brands, but not the majority of successful cooperation.
As a primitive function of Urban Inn, some for community service tasks, 5 km radius of the residents of certain target market. The hotel also can provide the target market of the product can be tea, tea, coffee, bar, pastry, various party, birthday party, birthday party and so on. As long as the hotel to restore the basic the function, need to mobilize and better allocation of internal resources, doing promotional work, such as the food and beverage into the public comment "Ctrip" promotion "ordering Secretary" and so on mobile electronic platform, and the price matching consumer is there, the key is whether there is a good hotel in the target market in terms of level of willingness. Cooking food resources, the hotel and catering society compared, whether it is high-end or popular, it does not have the advantage, the hotel needs to introduce the corresponding measures to be improved. The well-known food brands and cooperation method, but the model need to be studied. Of course, before the contrary to conventional hardware facilities, will cause economic loss within a certain time, but from the hotel's sustainable development management perspective, Urban Inn should put up. The lack of community function the new target market is not a family and the need for careful management of management efforts.
